Your brand identity is how your audience perceives you.
Snap Marketing puts it in even simpler terms, stating:
"A brand identity is the face of your business."
To prepare for your strategy session -- we've got a few questions about the brand we are bringing to life. Answer as many questions as you can, to the best of your ability. It's ok if you change your mind during the strategy session -- this helps us to get an understanding of the vision you have for you brand.
Describe the website and/or logo(s) or list/link websites for viewing
Feel free to provide links to websites!